フラフープをツールに遊び心を追い求め始めた手作りブランド'hoop'。
個性的なセレクトショップや出店など精力的に活動を続け、好奇心と遊び心をモットーに活動エリアを拡大中。たわいもない日常、日々の刺激から生まれたアイデアはどこか幻想的でアヴァンギャルドでもありながらも身につけるものを拒まない普遍さをあわせ持つ。独特なデザインや柄の組み合わせ、配色にグッとくるファンが急増中。

instagram:hoop

The handmade brand 'hoop' began to pursue a playful spirit using a hula hoop as a tool.
The brand is now expanding its area of activity with curiosity and playfulness as its motto. The ideas born from the daily life and daily stimuli are somewhat fantastic and avant-garde, but also have a universality that does not reject those who wear them. Her unique designs, pattern combinations, and color schemes are attracting a rapidly growing number of fans.