"hoop" is the handmade brand that began pursuing a playful spirit with the hula hoop as its motif.

The brand continue to work energetically in unique select stores and pop up shops, and are expanding activity with curiosity and playfulness as a concept. The ideas born out of ordinary, everyday stimuli are somewhat fantastic and avant-garde. At the same time, it has a universality that does not reject those who use it. The number of fans attracted by the unique designs, pattern combinations and color schemes is rapidly increasing.

instagram: hoop